The NOW Massage

The NOW Massage has reimagined the approachable luxury of a neighborhood spa with premium massages and an original design inspired by beachside destinations from around the world. The boutique’s clean, modern interiors incorporate natural materials, and are heightened by the scent of their signature Jasmine Coconut candles. Each NOW boutique uses canvas draping to separate therapy spaces creating an airy feeling that adds to the soothing atmosphere. The sound of ocean waves on loop makes you feel as if you are on vacation at an exotic destination. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned to form the ultimate Zen environment for optimum relaxation. Massage therapists at The NOW receive advanced training on the custom menu that goes far beyond the traditional modalities, and are designed specifically for stress relief, relaxation, and muscle recovery. Guests can choose between three signature Swedish-inspired massage styles including: The NOW, a signature relaxation massage; The HEALER, an energy-balancing massage designed to reduce stress; and The STRETCH, a sports-inspired recovery massage. Guests can pair their service with a variety of custom, exclusive enhancements such as: Herbal Heat Therapy, Deep Tissue, Fresh Eyes, Calm Balm, Hemp Calm Balm, Prenatal Glow, and Gua Sha, a traditional Chinese medicine technique that uses smooth rose quartz tools to target specific areas of the body. The goal of each bespoke massage service is to make self-care simple and easy to integrate into one’s daily life. Straight-forward monthly massage memberships are designed to save repeat guests money and provide special perks. The NOW features a branded product line Nourish, Scent and Room by The NOW, and custom jewelry, for guests that want to bring a piece of The NOW lifestyle home with them.